As a leading variety management company, our mission is to create added value for all the parties in the fruit supply chain. We achieve this by continuously searching for and developing exceptional, unique varieties, and building successful global brands, for which growers can acquire a license to grow.
Committed
from seed
Committed to excellence:
from seed… to shelf!
Development of varieties
Scouting of new interesting apple and pear varieties and acquisition of (test) licenses
Tree management
Worldwide network of 8 budwood repositories and 30 tree nurseries
Technical support
Supporting more than 2.000 growers worldwide in growing our varieties
Marketing
Building strong brands aligned with consumer and retailer needs
Welcome
to EFC – an Exceptional Fruit Company
We currently manage a portfolio of four apple and pear varieties, each of which has a secured recognised position in the marketplace. EFC has been the variety manager and holder of the exclusive global rights for KANZI® since 2004, Greenstar® since 2004,the Migo® pear since 2014 and Sprizzle® since 2023.
Working closely with a strong network of licensing partners around the world, we have successfully positioned KANZI®, Greenstar®, Sprizzle® and Migo® in the global market as top-quality apples and pears.
Latest news
Tuesday 24 September 2024
KANZI® celebrates 20-year anniversary: A milestone in the agri-food sector
KANZI®, one of the world's most-loved apple brands, is celebrating its 20th anniversary this season. Since its first commercial harvest in 2004, KANZI® has developed into a synonym for quality...