As a leading company in variety management, we want to keep you informed of important news within our industry and our company. Below you can read the most recent news items:
Wednesday 28 February 2024
After nearly two decades in the fruit and vegetable trade, Martin van den Akker embarked on a new journey as a Variety Manager at the Belgian company EFC two years ago. Besides expanding Kanzi® apples' global distribution, plans are also underway to develop the Sprizzle® apple, launched last year. "The entire apple market benefits from having high-quality, controlled apples on store shelves," he begins.
The first Kanzi apples were harvested in Europe 20 years ago. With over 3,000 hectares worldwide, this apple thrives across five continents and is cultivated in 13 countries. "Last season, we reached a new record, with more Kanzi apples sold worldwide than ever before. Europe is our largest market volume-wise, but Kanzi is expanding globally. We've just relaunched in North America, and in Australia, Kanzi is among the most sold and recognized brands. We're fully committed to making this unique apple flourish in Asia, too."