Latest news
As a leading company in variety management, we want to keep you informed of important news within our industry and our company. Below you can read the most recent news items:
Tuesday 24 September 2024
KANZI® celebrates 20-year anniversary: A milestone in the agri-food sector
KANZI®, one of the world's most-loved apple brands, is celebrating its 20th anniversary this season. Since its first commercial harvest in 2004, KANZI® has developed into a synonym for quality and great taste, loved by millions of consumers worldwide thanks to the unique, refreshing sweet and sour taste.
The involvement and commitment of all the chain partners in the ‘KANZI® club’ have played a crucial role in the success of KANZI®. This multinational club has become a textbook example of organized cooperation within the agri-food sector. Through this collaboration, KANZI® has become one of the favorite apples in households around the world.
Thanks to a controlled production acreage, where licenses are granted only to leading grower organizations in the main apple growing regions, and through customized cultivation support, the club has been able to achieve consistently high product quality, resulting in continuous high consumer demand. KANZI® has firmly established itself on the shelves of retailers on all continents. Annual centrally managed and locally reinforced marketing campaigns have led to strong brand preference and high brand awareness in these markets.
