As a leading variety management company, our mission is to create added value for all the parties in the fruit supply chain. We achieve this by continuously searching for and developing exceptional, unique varieties, and building successful global brands, for which growers can acquire a license to grow.
Committed to excellence:
from seed… to shelf!
Development of varieties
Scouting of new interesting apple and pear varieties and acquisition of (test) licenses
Worldwide network of 8 budwood repositories and 30 tree nurseries
Supporting more than 2.000 growers worldwide in growing our varieties
Building strong brands aligned with consumer and retailer needs
to EFC – an Exceptional Fruit Company
We currently manage a portfolio of four apple and pear varieties, each of which has a secured recognised position in the marketplace. EFC has been the variety manager and holder of the exclusive global rights for KANZI® since 2004, Greenstar® since 2004,the Migo® pear since 2014 and Sprizzle® since 2023.
Working closely with a strong network of licensing partners around the world, we have successfully positioned KANZI®, Greenstar®, Sprizzle® and Migo® in the global market as top-quality apples and pears.
Wednesday 14 February 2024
Sprizzle, our new apple brand, has been available at German food retailers since January. The brand makes a striking impact in-store, while the optimistic brand concept inspires and highlights the ext...