As a leading variety management company, our mission is to create added value for all the parties in the fruit supply chain. We achieve this by continuously searching for and developing exceptional, unique varieties, and building successful global brands, for which growers can acquire a license to grow.
Committed to excellence:
from seed… to shelf!
Development of varieties
Scouting of new interesting apple and pear varieties and acquisition of (test) licenses
Worldwide network of 8 budwood repositories and 30 tree nurseries
Supporting more than 2.000 growers worldwide in growing our varieties
Building strong brands aligned with consumer and retailer needs
to EFC – an Exceptional Fruit Company
We currently manage a portfolio of three apple and pear varieties, each of which has a secured recognised position in the marketplace. EFC has been the variety manager and holder of the exclusive global rights for KANZI® since 2004, Greenstar® since 2004 and the Migo® pear since 2014.
Working closely with a strong network of licensing partners around the world, we have successfully positioned KANZI®, Greenstar® and Migo® in the global market as top-quality apples and pears.
Thursday 30 March 2023
EFC looks back on 20 years of successful variety management
Proud of KANZI® being the #2 apple brand in the world
Looking back on EFC's successes, CEO Ilse Hayen proudly expresses her contentment with the past 20 years. The biggest achievement according t...