Latest news

As a leading company in variety management, we want to keep you informed of important news within our industry and our company. Below you can read the most recent news items:

New brand concept "Sprizzle®" launched: The optimistic apple that redefines the taste experience

Tuesday 10 October 2023

New brand concept "Sprizzle®" launched: The optimistic apple that redefines the taste experience

During meetings in Germany for growers of the Württembergische Obstgenossenschaft (WOG) and the "BelOrta Apple & Pear Days" in Belgium, the new brand concept "Sprizzle®" was launched with great enthusiasm. Sprizzle® is the brand name of the new apple variety "Sunspark," a cross between Nicoter (cov) and Honey Crisp.

 

Read the full release here!

News archive

Thursday 26 September 2024

Vacancy of Senior Variety Manager role

A great opportunity for an experienced business manager with a background in the agri-food industry & the commercialization of branded products.

Read more!

KANZI® celebrates 20-year anniversary: A milestone in the agri-food sector

Tuesday 24 September 2024

KANZI® celebrates 20-year anniversary: A milestone in the agri-food sector

KANZI®, one of the world's most-loved apple brands, is celebrating its 20th anniversary this season. Since its first commercial harvest in 2004, KANZI® has developed into a synonym for quality...

"We're overjoyed with new club concepts with distinctive flavor profiles"

Wednesday 28 February 2024

"We're overjoyed with new club concepts with distinctive flavor profiles"

After nearly two decades in the fruit and vegetable trade, Martin van den Akker embarked on a new journey as a Variety Manager at the Belgian company EFC two years ago. Besides expanding Kanzi® ap...

Sprizzle available at German retailers since January

Wednesday 14 February 2024

Sprizzle available at German retailers since January

Sprizzle, our new apple brand, has been available at German food retailers since January. The brand makes a striking impact in-store, while the optimistic brand concept inspires and highlights the ext...

EFC at the Fruit Logistica 2024 in Berlin

Wednesday 31 January 2024

EFC at the Fruit Logistica 2024 in Berlin

Also this year the EFC team will be participating at the Fruit Logistica in Berlin! Come visit us in hall 27, stand E-75 to find out what’s new with our brands KANZI® and Migo® and also...

New brand concept "Sprizzle®" launched: The optimistic apple that redefines the taste experience

Tuesday 10 October 2023

New brand concept "Sprizzle®" launched: The optimistic apple that redefines the taste experience

During meetings in Germany for growers of the Württembergische Obstgenossenschaft (WOG) and the "BelOrta Apple & Pear Days" in Belgium, the new brand concept "Sprizzle®" was launched with...

The new growers' portal is live!

Wednesday 20 September 2023

The new growers' portal is live!

We are happy to share that we have updated our growers' portal. This new portal gives us more possibilities for sharing grower-specific KANZI® information and videos with you. And if you are growe...

EFC looks back on 20 years of successful variety management

Thursday 30 March 2023

EFC looks back on 20 years of successful variety management

Proud of KANZI® being the #2 apple brand in the world
Looking back on EFC's successes, CEO Ilse Hayen proudly expresses her contentment with the past 20 years. The biggest achievement according t...

EFC merges with its subsidiary GKE.

Wednesday 22 September 2021

EFC merges with its subsidiary GKE.

In the video Ilse Hayen, CEO of EFC, explains the benefits of the merger in more detail.